Pricing Guideline

This guideline serves to recommend how pricing is presented at retail in the context of a Licensee's reseller model.

Licensees & Sub-Licensees operating Enterprise accounts can set their own retail pricing but are advised to follow fair pricing practices, including a recommended maximum 100% markup.

To ensure transparency, platform subscription fees should be separated from value-added service costs, helping customers understand and manage expenses effectively.

Pricing Autonomy

Enterprise Accounts operated by mandated Licensees reserve the right to stipulate their own account and app compile pricing independently from the pricing made public by other Sub-Licensees, the Licensee, and/or the Licensor. Recommended retail prices and fair practice are however suggested.

Fair Practice

Markup. It is recommended that Licensees apply a maximum markup of 100% to Enterprise and Tenancy Account Tier pricing.

Development and features built on Bandwidth should not be billed for or marked up by Licensees. Collateral fees, such as project management, should be applied instead. This is to ensure that Dev Rates are competitive and customers are not unfairly billed.

Differentiating Costs for Transparency

To better assist customers in understanding and managing their costs, we advocate for the separation of the Platform Subscription Fee (Tier) from the Value-Added Services (VAS) Fee.

This approach will:

• Provide greater transparency around core subscription costs versus optional service enhancements.

• Help customers make informed decisions based on their specific needs.

• Streamline discussions around pricing and service value.

• Provide customer-friendly à la carte in subscription, add-ons, and value-added services.