# Targeting

## Content Access

**Decide which** [**user groups**](https://everyday-digital.gitbook.io/groups-cohort-docs/) **will be able to access your content.** You may make it public, or restrict it to certain groups. You must select at least one group in order to publish content.

## Manage Groups

**Manage your user groups.** Select Manage Groups to add new groups and/or decide which existing groups can access your content. 

### Public: Anyone can access

**To make the content accessible to all users on your app**, select this option.

### Private: Specific [Groups](https://everyday-digital.gitbook.io/groups-cohort-docs/) only

**Deselect the Public option if your content is not for public access.** To control who has access to the content, select Manage Groups and [manage group content access](https://everyday-digital.gitbook.io/groups-cohort-docs/groups/content-access#manage-group-access).

### Shareable Link

**Copy a shareable link to the published content.** Use this link to share direct access to a content. This link is also sent with mail and push notifications when you publish.

<figure><img src="/files/mPX4HpW3Sc5tgJqSvxRt" alt=""><figcaption></figcaption></figure>

{% hint style="info" %}
The shareable link does not function as an internal app link and is intended to link externally to the app (outside in).
{% endhint %}

## Choose an App

**Select which app to publish to.** If your account is linked to multiple apps, you can choose which app your content should be published to. Generally, accounts will only be linked to one app.&#x20;


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