# Creating Groups

### **What is a Group?**

Create groups and cohorts to organise your audience by location, type, or any other targeting objective.

**You can use groups/cohorts to manage your app audience.** When you publish content, you can choose the groups that may have access to that content.

**To invite a new user to the app, add them to a group.** When a user is [added to a group ](/groups-cohort-docs/groups/adding-users-to-groups.md)for the first time, you can [send them an  invitation](/groups-cohort-docs/groups/inviting-users.md) to download the app. 

**Groups are given selective access to content.** A user will only see the content that has been made available to the group(s) that they have been added to.

{% hint style="info" %}
**Cohort / Groups** stats deal with the number of group invites, i.e. the number of users invited across all groups (counting both activated and notified group users). See also: [**Cohorts / Users.**](/groups-cohort-docs/users/manage-users.md)
{% endhint %}

### **Choose a Group Type**

You can assign a group type to suit the nature of each user group.

**General.** By default groups will be visible in user lists, content for distribution, and in filtering & analytics 

**Targeting Only.** Choose this group type if you only need to use the group for content distribution.

**Filter Only.** Select this type if the group should only be visible in analytics, reports, and user filtering.

### Create a Group

**Open the Groups section on the platform.** Under the Groups tab, select +Add Group.

**Add a Name.** The name you want to give the group e.g. Sales, Marketing, Development. 

**Select a Group Type.** Select a type for the group (default type is General). 

**Choose Related Apps.** If you have multiple apps you can select which apps this group is related to. By default, All Apps will be selected.


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