# Overview

## Overview

**In Cohorts /** [**Groups**](/groups-cohort-docs/groups/creating-groups.md) you can [import, add & invite app users](/groups-cohort-docs/groups/inviting-users.md), [target specific groups](https://everyday-digital.gitbook.io/publishing-docs/publishing-options/targeting) when publishing content. You can also use groups to segment [analytics](https://everyday-digital.gitbook.io/analytics-docs/).

{% hint style="success" %}
[**What is a group?**](/groups-cohort-docs/groups/creating-groups.md#what-is-a-group)
{% endhint %}

**In Cohorts /** **Users** you can see all the unique users that have either been added to a group, or signed up on the app independently.

{% hint style="success" %}
[**What is a user?**](https://everyday-digital.gitbook.io/account-docs/account-and-user-access/what-is-a-user)
{% endhint %}

{% content-ref url="/pages/RHomWtys6tXlAcXHch0W" %}
[Creating Groups](/groups-cohort-docs/groups/creating-groups.md)
{% endcontent-ref %}

{% content-ref url="/pages/NxDgcgXs06cJ8NwNi2kb" %}
[Adding Users to Groups](/groups-cohort-docs/groups/adding-users-to-groups.md)
{% endcontent-ref %}

{% content-ref url="/pages/ugDGAeo7pCzD4FRpU6HM" %}
[Inviting Users](/groups-cohort-docs/groups/inviting-users.md)
{% endcontent-ref %}


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