# Linked Data

**In Pathways, you can link** **a data collection from the Data Manager.** This allows you to use data in a Data Activity or in Data Tracking.

## How to link data in Pathways

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To link data, you first need to create a Data Collection in [Data Manager](https://everyday-digital.gitbook.io/data-manager-docs/data-manager).
{% endhint %}

1. **Open** [**Pathways**](https://app.gitbook.com/o/-LkZMh7HTpHtgrDm7Uox/s/UTpgpthx85UKIDy6CNFa/) **and go to Linked Data.**
2. **Select the + icon (bottom right).**
3. **Select a Data Collection that has been created in** [**Data Manager**](https://everyday-digital.gitbook.io/data-manager-docs/data-manager)**.** Use the dropdown menu to make a selection.
4. **Indicate the data source type:** primary or secondary.
5. **Specify the** [**User Identifier Type**](https://everyday-digital.gitbook.io/data-manager-docs/data-manager#unique-identifiers) **and the** **Corresponding Column**. This ensures that a unique identifier can be matched to a corresponding column name in your data upload.&#x20;
6. **Specify the Key Performance Indicator (KPI) column.** This allows you to track, visualise and match data in relation to goals, targets or dependencies. Data Targets can be set in a Data Activation Activity on a [Pathway](https://app.gitbook.com/o/-LkZMh7HTpHtgrDm7Uox/s/UTpgpthx85UKIDy6CNFa/).

In this example, sales are being tracked:

{% embed url="<https://cdn.falkor.io/uploads/2020/12/cloud-file-7098/e004a9b2ad422b2e01d40439df3f29b7.mp4>" %}
Link data to a pathway
{% endembed %}

## Data linking options

**Add (+)**\
Select this icon to link a collection from the [Data Manager](https://everyday-digital.gitbook.io/data-manager-docs/data-manager).

**Source Type**\
Primary or Secondary

**User Identifiers**\
Choose which unique identifier you want to use/reference (refer to [Data Manager](https://everyday-digital.gitbook.io/data-manager-docs/data-manager) for available options).

**KPI Identifiers**\
Choose which column is being used as your tracking metric, e.g. Sales.
