Audience
Analyse and understand your audience.
Access audience analytics to interpret user app engagement.
Frequency
Shows the number of unique users vs the number of sessions per day. A session is recorded when the user returns to the app, or interacts with content. Filter options include: Daily, Monthly, Annually.
Top Locations
Shows a location map of where users are based. Select a country to see which regions contain the most users.
Age Ranges
Shows the average age group of your audience.
Retention
Shows the user uptake in cohorts (groups) over the last 8 weeks. This allows you to see how many new users were acquired (started using the app) each week, and how many of them used the app again over a 7 week period.
Adoption (App Only)
Shows the app versions & device types that your users are on and the number of users on each version.
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