# Audience **Access audience analytics to interpret user app engagement.** {% embed url="" %} ### **Frequency** **Shows the number of unique users vs the number of sessions per day.** A session is recorded when the user returns to the app, or interacts with content. Filter options include: Daily, Monthly, Annually. ### Top Locations **Shows a location map of where users are based.** Select a country to see which regions contain the most users. ### **Age Ranges** **Shows the average age group of your audience.** ### **Retention** **Shows the** **user uptake in cohorts (groups) over the last 8 weeks**. This allows you to see how many new users were acquired (started using the app) each week, and how many of them used the app again over a 7 week period. ### **Adoption (App Only)** **Shows the app versions & device types** that your users are on and the number of users on each version. {% hint style="info" %} **Tip: For retention, compare the rows to see how well users are retained in each cohort**. This can help you understand the retention results within the context of campaigns, seasons, holidays, etc. {% endhint %} {% content-ref url="/spaces/qLCy59wJQ8F7TP3a1ARN" %} [Data Privacy](https://everyday-digital.gitbook.io/data-privacy-docs/) {% endcontent-ref %} --- # Agent Instructions: Querying This Documentation If you need additional information that is not directly available in this page, you can query the documentation dynamically by asking a question. Perform an HTTP GET request on the current page URL with the `ask` query parameter: ``` GET https://everyday-digital.gitbook.io/analytics-docs/analytics-explained/audience.md?ask= ``` The question should be specific, self-contained, and written in natural language. The response will contain a direct answer to the question and relevant excerpts and sources from the documentation. Use this mechanism when the answer is not explicitly present in the current page, you need clarification or additional context, or you want to retrieve related documentation sections.